Fantasy Brains
LLC
Manasquan,
NJ
User Interface & Online Marketing
02.07-08.07
- Built two web sites for the
fantasy football industry using php on
a Symfony platform
- Initial member of a 5 person start-up company. Responsible for user interface design, all front end code development, website optimization for both organic and paid search, and all tracking of online activities, including marketing content to conversions of 3 new websites.
- Designed & built all online marketing creative, supporting HTML/CSS/PHP in Symfony framework.
- Manage all tracking & testing of the sites and marketing content via Google Analytics & Google Optimizer.
Chase Home Finance
Iselin, NJ
E-commerce Marketing VP
12.05-02.07
- Responsible for user interface and project management of Home Finance web initiatives. Responsible for creating project business requirements, project scope, budget approval in cooperation with IT development groups.
- Served as project lead of multiple projects, including full website redesign. Responsible for third party agency management (design team) along with interfacing with development teams to execute project work. Deliverables included creation of business requirements, user interface needs, site mapping, and front end code.
- Other projects included marketing creative tasks (ad banners) and the design and execution of mini-sites (affiliate partnerships).
- Responsible for all content approval (compliance & legal) along with managing and acquiring any back-end assistance from IT development teams and coordinating this work.
- Responsible for tracking all online marketing initiatives and public website traffic through deployment of enterprise tracking tools.
JP Morgan Chase & Co.
New York, NY
User Interface & Project Management VP
11.04-12.05
- Worked with multiple development teams on various client banking applications. Design and or/ improve client facing user interfaces, working through business requirements, data mapping, site mapping, prototyping, and functional specifications. Typically part of a large project team.
- Contributed to initial scope documents, establishing timelines, identifying milestones, creating requirement documentation, etc. Responsible for designing and building user interface (HTML/CSS/JAVASCRIPT) on time to project plan, along with testing through site development and deployment.
JP Morgan Chase & Co.
New York, NY
Content Engineer and Developer, AVP
Responsible for developing and maintaining Chase’s public and private web site including administration of the content management systems, managing vendors, creating requirements, building prototypes and supporting product marketing. Critical projects included:
12.99 – 11.04
- Developing requirements, implementing and training users for Divine and Documentum content management systems
- Developing creative for online marketing campaigns monthly, including home page imagery and targeted messaging and/or ads
- Redesigned and coded a customized online services website for employees
- Created HTML prototypes/demos to validate new site concepts and improve usability testing along with experience using Irise simulation software
- Assisted in designing and implementing an automated e-mail marketing campaign by developing e-mail templates for clients
Pearljam.com Website Redesign
Seattle, WA
User Interface Architect
2005
- Worked with in house client designer and development contractor to design, prototype and build the user interface for their website redesign. Project lasted 5 months from scope to launch (on time). Created all front end code for site (HTML, CSS, Javascript) that was built in PHP.